Love Is Not Efficient
Times are tough. Buckle down. Be efficient. Do more with less.
Yeah, we’re all hearing a lot of that these days. But before we all become super-efficient pieces of a super-efficient machine let’s take a moment for pause.
There is a downside of efficiency in our culture.
While we benefit from the technology and culture of efficiency in many ways, there are certain parts of our lives where more efficiency will not benefit us. In our pursuit of efficiency we talk of “saving” time and “making” time but still everyone seems to not have enough of it–especially when it comes to cultivating more healthy relationships.
Love is not efficient!
You can’t do more with less of it.
You can’t short-cut it to maximize it.
“The human heart does not need a more efficient technology or culture to grow; it needs ‘INEFFICIENT’ LOVE.”
Some examples of how you might love with an “inefficient” love:
- Waste lots of time just loving those you love–without regard for time or productivity.
- Gives someone more love than you think they might deserve–overspend it on them.
- Hangout with the people you love with no intended purpose but just being together.
- Love gratuitously, and with a love that doesn’t ask for anything in return.
Instead of loving at the ‘lowest possible wattage,’ make a ridiculous sacrifice and love extravagantly.

